This is a video module course, with additional resources, that takes you through everything you need to go from knowing your thing to building a product around it and actually selling it. 

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Alongside the modules and resources, there's a private Facebook group for advice and support from me and others on the course too. 

 

Here's what we cover:

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Mindset and taking action

We start here because without this, nothing else will stick. I'll be honest with you about what it really takes to build this kind of business, what most people get wrong, and why the ones who succeed are not the most talented. They're just the ones who kept going when nothing was happening yet.

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Your idea and your ideal client

Most people already have an idea. They just can't always see it clearly yet. I'll help you figure out exactly what you could teach, who you want to teach it to, and why getting really specific about your ideal client is what makes everything else easier. This is the foundation the whole business is built on.

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What to sell and how to structure it

Courses, ebooks, memberships, group programs, one-to-ones. I'll walk you through all of them, what works for who, and how to think about pricing and building a product ladder so there's something for everyone at every stage of their journey with you.

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How to write and structure your course content

I'll show you how to take everything in your head and turn it into a course that actually gets people results. How to plan your modules, what to include and what to leave out, how to keep it focused, and how to make sure the people who buy it feel like it was worth every penny.

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The tech setup

I'll take you through what you need to store your courses, manage your email list and take payments. I'll also cover free and lower cost options so you can start without spending a fortune before you've made a penny.

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Lead magnets and building your email list

Your email list is the most valuable thing you own in this business. I'll show you how to create a lead magnet that actually gets people onto your list, what to send them when they get there, and how to write emails that feel like they're coming from a real person rather than a business trying to sell something.

 

Growing your audience

I built my whole business using social media and I'll show you exactly what I did. We go deep on Facebook and Instagram, how to set everything up, what to post, how often, how to use Stories and Reels, how to run a Facebook group that actually works as a funnel, and how to show up consistently without it taking over your life.

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Converting your audience into buyers

Growing an audience is one thing. Getting them to buy is another. I'll show you the content that actually converts, how to have conversations in your DMs that don't feel pushy, and how to use testimonials and client stories to build trust with people who haven't yet taken the leap.

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Memberships and recurring income

If you want income that comes in every month without you having to launch every five minutes, a membership could be the answer. I'll walk you through how I set mine up, what's in it, how I price it, and how I keep people wanting to stay month after month.

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Launching

This is where it all comes together. I'll take you through the different ways to launch, from webinars to challenge launches to written launches, what works, what I've tried and what I'll never do again. I'll show you how to build the excitement and handle the chaos of launch week, and, of course, make sales.

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Going forward

Once you've got your first product out there, what next? I'll talk you through how I think about growing the business, when to bring in help, how to increase your prices, and how to keep building an income that gives you more freedom rather than less.

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You will get lifetime access to the modules and resources, including any future updates, and support in the private Facebook group too. 

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